top of page
great design holds swey ~
Sway Logo Red Smart (2).png

Jinks Pottery

Ceramics

Brand Strategy | Routes to Market | Videography | Advertising

Brief


Matthew Paul Jinks is a British potter specialising in Japanese-style black clay ceramics. He had been teaching private 1-2-1 classes in Brighton and wanted to expand into a formal pottery school—Jinks Pottery—by attracting local customers and securing equipment to scale classes.


Approach


Launched a targeted crowdfunding campaign to fund additional wheels and studio infrastructure. Refined and extended Matthew’s existing brand identity (fonts, logo treatment), created social content, including for paid Meta campaigns, and produced crowdfunder and promotional assets offering taster sessions and special offers. Provided coaching and marketing strategy (including routes to market, print marketing, e-commerce planning) to ensure ongoing growth of the pottery school alongside revenue diversification.


Outcome


Crowdfunder raised sufficient funds to enable the purchase of equipment and expand class capacity. Taster-session promotions drove strong bookings and social media following, securing students for future 6-week classes and creating a sustainable longer-term pipeline. Continued coaching and trade/e-commerce planning positioned Jinks Pottery for long‑term growth as a thriving local pottery school, balanced by increased e-commerce and trade fair sales.


Agnes is the best of colleagues. She excels at design, bringing our vision... to life in the best way possible. And she’s an excellent business leader and partner. A true professional and a pleasure to work with. Grateful for the opportunity to collaborate with her.

VISA

Head of Global Innovation Activations

Capable and reliable, Agnes brings a keen intellect to her work and is a valued addition to any team.

BBC COUNTRYFILE MAGAZINE

Production Editor

I worked with Agnes for about four months last year on the marketing strategy for my interior design business. Her perceptive insights were invaluable in helping me elevate my business profile and her technical skills in helping create social media content and a new website were also extremely helpful. I would highly recommend for anyone looking for intelligent and creative marketing and business strategy support.

Kinder design

Interior Designer

We benefited greatly from Agnes’ expertise to sharpen our business focus and put in place practical measures which will help us to deliver on our next corporate plan. She was a joy to work with.

HOUSING LIN

Chief Executive

Very much in command of her subject matter: creative, technically knowledgeable and in tune with the essence of good comms and messaging. Working with Agnes was a consistent pleasure!

TDi SUSTAINABILITy

Head of Research

I have worked with Agnes for several years and I highly recommend her as a collaborative genius. Her attention to detail is second to none and she is an asset to any team.

MUCH BETTER

Business Development Specialist

Agnes is fantastic to work with, bringing the insights and creativity that I wanted for my website, but couldn't do alone. I thoroughly enjoyed working together and the aftercare and marketing plan, social media etc have all been of a very high standard and quality.

FLORA JARDINE

Therapist

I can’t thank Agnes enough. From creating a beautiful new website to designing fresh branding, she really brought my vision to life. What impressed me most was how well she understood what I wanted, even when I wasn’t sure myself! Thanks to her, I not only have a business that is professional and polished, but I also feel confident in managing on my own.

belvedere

Founder

I enjoyed working with Agnes, she was both professional and diligent throughout our time working together. A great team player to have had the opportunity to work with.

BARCLAYCARD

Head of Product & Partnerships

Working with Agnes was more than I ever expected. She has an incredible ability to tease out and fine tune what is the essence of the project at hand.

She is intuitive, creative and incredibly focused.

Julia Rous

Massage Therapist

 The brilliant website created for us has been a real boost to the business. Agnes has also given expert marketing advice, coming up with ideas we hadn't even thought of. I can't recommend her highly enough.

connect cars cotswolds

Founder

bottom of page