.png)
Mathew Paul Jinks Ceramics & Jinks Pottery
Ceramics
Website | Branding | Brand Strategy | Routes to Market | Videography | Advertising | Social Media Strategy
Brief
Matthew Paul Jinks is a British potter specialising in ceremonial and elevated daily use ceramics. He had been teaching private 1-2-1 classes in Brighton and wanted to expand into a formal pottery school—Jinks Pottery—by attracting local customers and securing equipment to scale classes.
Approach
Stage 1: Launched a targeted crowdfunding campaign to fund additional wheels and studio infrastructure. Refined and extended Matthew’s existing brand identity (fonts, logo treatment), created social content, including for paid Meta campaigns, and produced crowdfunder and promotional assets offering taster sessions and special offers. Provided coaching and marketing strategy (including routes to market, print marketing, e-commerce planning) to ensure ongoing growth of the pottery school alongside revenue diversification.
Stage 2: Designed and built a full new website to showcase and sell the beautiful quality ceremonial ceramics that define Mathew's personal pottery craft, and situate the Jinks Pottery School alongside this personal brand strength. Refined the branding, fonts and colour palette to elevate the ceramic work, set up ecommerce, including SEO-ready listings, and remapped the user experience to create a smooth journey between the online ecommerce shop and class booking systems.
Outcome
Stage 1: Crowdfunder raised sufficient funds to enable the purchase of equipment and expand class capacity. Taster-session promotions drove strong bookings and social media following, securing students for future 6-week classes and creating a sustainable longer-term pipeline. Continued coaching and trade/e-commerce planning positioned Jinks Pottery for long‑term growth as a thriving local pottery school, balanced by increased e-commerce and trade fair sales.
Stage 2: Beautiful new website created to enable ecommerce sales of the higher-end pottery artworks Mathew creates, and provide a more intuitive user experience for people looking to place bookings at the now thriving pottery school, which has also expanded to provide wheel throwing practice sessions and workshops, alongside termly classes.
Imagery copyright Mathew Paul Jinks
Agnes is the best of colleagues. She excels at design, bringing our vision... to life in the best way possible. And she’s an excellent business leader and partner. A true professional and a pleasure to work with. Grateful for the opportunity to collaborate with her.
VISA
Head of Global Innovation Activations
Capable and reliable, Agnes brings a keen intellect to her work and is a valued addition to any team.
BBC COUNTRYFILE MAGAZINE
Production Editor
I worked with Agnes for about four months last year on the marketing strategy for my interior design business. Her perceptive insights were invaluable in helping me elevate my business profile and her technical skills in helping create social media content and a new website were also extremely helpful. I would highly recommend for anyone looking for intelligent and creative marketing and business strategy support.
Kinder design
Interior Designer
We benefited greatly from Agnes’ expertise to sharpen our business focus and put in place practical measures which will help us to deliver on our next corporate plan. She was a joy to work with.
HOUSING LIN
Chief Executive
Very much in command of her subject matter: creative, technically knowledgeable and in tune with the essence of good comms and messaging. Working with Agnes was a consistent pleasure!
TDi SUSTAINABILITy
Head of Research
I have worked with Agnes for several years and I highly recommend her as a collaborative genius. Her attention to detail is second to none and she is an asset to any team.
MUCH BETTER
Business Development Specialist
Agnes is fantastic to work with, bringing the insights and creativity that I wanted for my website, but couldn't do alone. I thoroughly enjoyed working together and the aftercare and marketing plan, social media etc have all been of a very high standard and quality.
FLORA JARDINE
Therapist
I can’t thank Agnes enough. From creating a beautiful new website to designing fresh branding, she really brought my vision to life. What impressed me most was how well she understood what I wanted, even when I wasn’t sure myself! Thanks to her, I not only have a business that is professional and polished, but I also feel confident in managing on my own.
belvedere
Founder
I enjoyed working with Agnes, she was both professional and diligent throughout our time working together. A great team player to have had the opportunity to work with.
BARCLAYCARD
Head of Product & Partnerships
Working with Agnes was more than I ever expected. She has an incredible ability to tease out and fine tune what is the essence of the project at hand.
She is intuitive, creative and incredibly focused.
Julia Rous
Massage Therapist
The brilliant website created for us has been a real boost to the business. Agnes has also given expert marketing advice, coming up with ideas we hadn't even thought of. I can't recommend her highly enough.