
Makal Jewellery
Jewellery
Repositioning | Marketing Strategy
Brief
Makal Jewellery is a luxury Italian brand using responsibly sourced gold. After a strong launch, custom orders and growth slowed. The client wanted to re‑elevate the brand and expand retail and wholesale opportunities.
Approach
Conducted a full brand audit identifying under‑positioning on the website and inconsistent social. Outsourced and managed a website redesign, developed a cohesive social strategy, Klaviyo newsletter setup, and a wholesale route‑to‑market plan.
Outcome
Website and communications were upgraded to better reflect luxury positioning, with improved social consistency, email marketing foundations, and a clear wholesale strategy to regain retail momentum.

Agnes is the best of colleagues. She excels at design, bringing our vision... to life in the best way possible. And she’s an excellent business leader and partner. A true professional and a pleasure to work with. Grateful for the opportunity to collaborate with her.
VISA
Head of Global Innovation Activations
Capable and reliable, Agnes brings a keen intellect to her work and is a valued addition to any team.
BBC COUNTRYFILE MAGAZINE
Production Editor
I worked with Agnes for about four months last year on the marketing strategy for my interior design business. Her perceptive insights were invaluable in helping me elevate my business profile and her technical skills in helping create social media content and a new website were also extremely helpful. I would highly recommend for anyone looking for intelligent and creative marketing and business strategy support.
Kinder design
Interior Designer
We benefited greatly from Agnes’ expertise to sharpen our business focus and put in place practical measures which will help us to deliver on our next corporate plan. She was a joy to work with.
HOUSING LIN
Chief Executive
Very much in command of her subject matter: creative, technically knowledgeable and in tune with the essence of good comms and messaging. Working with Agnes was a consistent pleasure!
TDi SUSTAINABILITy
Head of Research
I have worked with Agnes for several years and I highly recommend her as a collaborative genius. Her attention to detail is second to none and she is an asset to any team.
MUCH BETTER
Business Development Specialist
Agnes is fantastic to work with, bringing the insights and creativity that I wanted for my website, but couldn't do alone. I thoroughly enjoyed working together and the aftercare and marketing plan, social media etc have all been of a very high standard and quality.
FLORA JARDINE
Therapist
I can’t thank Agnes enough. From creating a beautiful new website to designing fresh branding, she really brought my vision to life. What impressed me most was how well she understood what I wanted, even when I wasn’t sure myself! Thanks to her, I not only have a business that is professional and polished, but I also feel confident in managing on my own.
belvedere
Founder
I enjoyed working with Agnes, she was both professional and diligent throughout our time working together. A great team player to have had the opportunity to work with.
BARCLAYCARD
Head of Product & Partnerships
Working with Agnes was more than I ever expected. She has an incredible ability to tease out and fine tune what is the essence of the project at hand.
She is intuitive, creative and incredibly focused.
Julia Rous
Massage Therapist
The brilliant website created for us has been a real boost to the business. Agnes has also given expert marketing advice, coming up with ideas we hadn't even thought of. I can't recommend her highly enough.
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